A professional visualization company always offers a review period where the clients can ask for a free revision for anything on the CGI that doesn’t meet their expectations. Unfortunately, many property developer companies are not even aware of what they should review. As a result, the review period would not be utilized optimally.
Most companies will only review the basic things such as proportion, architectural details, and materials. Meanwhile, most rendering artists would have executed them carefully. For a sharper review, here are some common mistakes in the architectural visualization that may make the exterior CGI less impressive. Use the list as guidance when reviewing the results from the services your company invests in. You can also use the list to prevent the problems since the beginning of your contract.
1. Unmatched ambiance
The ambiance of the architectural CGI will psychologically affect anyone who sees it, especially the people who are considering purchasing the property. By setting the right mood, the visualization will effectively convince them to seal the deal.
Sometimes the 3D artists fail to render the right atmosphere on the visualization. Unfortunately, when the scheme doesn’t match with the design concept of the property, the CGI will not be psychologically impressive. For example, imagine a secluded luxury villa by the mountain being rendered with a flashy atmosphere and too many colors. It will surely give a better feel if the rendering is set with a serene color theme.
This kind of mistake is easily preventable if you discuss the matter well with the 3D artists at the beginning of the contract. Explain the design concept and the ambiance you expect on the visualization. But even if you have done so, it is still necessary to check it again later when they deliver your final images.
2. Wrong neighborhood
The surrounding environment may not matter for the property your company develops. Even so, don’t make it an excuse to ignore where your 3D artists put your property at. Sometimes, different environments may affect architectural images differently, especially if it is exterior visualization. For example, a hotel located on a busy road would look differently if modeled in the middle of a suburb.
Some rendering artists like using a dramatic city or sky as a background. Although it looks wonderful, these elements might steal the spotlight instead. Bear in mind that the visualization should focus on the property. Hence, a simple environment would be a better choice.
Before the 3D modeling process starts, you might want to provide complete information about the site of your property, including the photographs and the coordinate location. Although you can’t expect accurate modeling for the neighborhood, you can at least expect a similar situation.
3. Odd angle
Perspective matters a lot in property visualization. When it comes to exterior rendering, the angle chosen can be vital. The best angle to take is the one that highlights the best features of the property. However, it should also be a natural point of view.
Choosing an odd angle to render may result in an awkward look. Sometimes, it even causes a disproportionate look that ruins the perception of size. Your property CGI should be clear and comfortable to look at. It doesn’t have to be in a human’s eye level, especially if the property is a high-rise building.
If you find such a problem with your exterior architectural visualization, you should ask a revision for it. An odd-looking image will not impress anyone, which may decrease its effectiveness in your company’s marketing activity. If possible, ask your visualizer to capture the angle first for your approval before rendering it again.
4. Awkwardly-arranged components
Besides the property itself, an architectural visualization needs some extra components to make the ambiance feel alive. These components can be a few people, cars passing by, lamps, vegetations. However, it requires a good sense to arrange all the components harmoniously. If there is any component that doesn’t support the grand theme, it may distract the whole image.
Most rendering artists use graphic images to use as templates for some of the components. These also can be problematic considering that they may have different color themes, resolution, and perspective angles. Scaling and positioning are also crucial to avoid them looking out of place. If not carefully executed, you will see that such components would fail to blend in with the whole image.
5. Unnatural refraction and reflection
Shiny materials are tricky, especially the translucent ones like glasses and water. There must be some refraction, reflection, and even glistening effect to make them look realistic. Everything should be on the right level. A glass that is too transparent or a mirror that reflects too flawlessly will make the visualization look unnatural. The light setting also contributes to the textures of these shiny materials.
Unfortunately, such kinds of materials are indeed not easy to render. There is a chance you might spot some mistakes even from an experienced visualization. If you do so, try explaining it clearly to your visualizer why the textures look odd, so they can revise those accordingly as you expect.
You can also avoid such problems to happen by looking at the company’s portfolio before deciding to hire them. At the portfolio, you can see their rendering quality, including the way they set reflection and refraction.
Many people underestimate such mistakes. Little did they know that these things can significantly affect the aesthetic of the images. If you spot these mistakes on the exterior visualization you ordered, do not hesitate to ask for a revision. Once you receive the revised version later, you will see how much it may improve the resulting quality. Your architectural CGI might be more effective in serving its purposes.
When reviewing your exterior visualization, pay attention to the overall look first. After that, change your view by taking a closer look at each element. Knowing what to anticipate can be helpful to enhance the beneficial value of the project your company invests in. Besides looking for one of the results, you can also prevent such problems from occurring in the first place by simply communicating it with the 3D rendering company you hire.
