How does Augmented Reality help you?
The primary goal of augmented reality is to present additional information. The user still perceives his real environment, but receives additional mostly visual or auditory content.
Central characteristic of augmented reality is interactivity in real time. All extensions are broadcast live to the environment and the user usually has the option of accessing the content via touchscreen or with certain gestures.
In figurative terms, augmented reality is a whole new dimension to product presentation as we know it, by allowing your customer to ‘try on’ the product in the familiar surroundings in which the products are intended to be used. The potential uses of augmented reality are very diverse; both the private sector and industry can benefit from digital technology.