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Here are some reasons to invest in a 3D configurator:
Online shopping is evolving rapidly. The model of displaying photographs and product descriptions is no longer enough to keep up with customer tastes and needs.
Customers want control over the experience, as well as input into the shiny new product they are paying hard-earned money for. But before they click buy, they also want peace of mind about what they’re actually getting. 3D product visualization gives them just that.
We do not take the responsibility to guarantee sales for your company, as it depends on several other factors. But we do guarantee customer engagement towards your products and we do guarantee that the interactive factor will leave them impressed.
Studies found that 57% of consumers will stop buying from a company altogether if a competitor provides a better experience. The fact is that a product configurator makes any customer experience better.
Our research showed that customers experience an average 45% increase in conversion rates along with a 25% increase in average order value. 83% percent of buyers cite configurable product visuals as the most compelling reason for their purchases.
By presenting your products digitally, you get a dynamic and interactive catalog. You can start presenting and selling your products before they are produced.
The product configurator allows your customers to interact with your catalogue and design their own product. The tool lets them combine your entire product range in a neat way and show every single existing version of your product.
Product attributes such as color, size, shape, equipment, or technical details can already be selected online and customers can thus configure an end product tailored to their needs. On top of it, implementation is really easy.
People are hardwired to connect with visuals, and our brains respond to visuals 60,000 faster than they do to text. In other words, in order to catch and keep a customer’s attention, a product configurator is the way to go.
Each part can be rendered by using the product configurator. It can be transformed into an in-store experience. By adding real-life material samples, we offer an immersive product presentation.
Studies show that visual product configurators reduce returns by 50% which can have a powerful impact on your bottom line. When your product falls short of customer expectations, there’s a big price to be paid when it comes to future business.
The customer won’t experience slow-loading features, downloading programs or plug-ins that take an eternity to complete. There is responsive design for all screen sizes and devices.
It’s essential to the long-term success of your company to create a positive customer experience. That means reducing friction, calming fears, and delivering exactly what customers expect. This is possible if the customer can click buttons that change particular parts (e.g., colors, materials, add-ons). Product configuration takes the guesswork out of shopping for customizable products and it ensures a smooth, worry-free transaction.
With visual product configuration you can render images not just of a fully assembled product, but each of its component parts. Then you can re-use those components, again and again, scaling your image library and displaying your highly customizable products in all their permutations.
If you sell or create configurable products (apparel, furniture, medical devices, manufacturing equipment) you surely benefit from visual product configuration.
If you’ve got a product with, say, ten different customizable parts, that could amount to hundreds (even thousands) of possible configurations.
Using a product configurator ensures that your customers won’t be forced to use their imaginations to their fullest extent and they will see what they’re getting – before they pay for it.
